The Art Of Packaging and Creating Wow

The Japanese have mastered the art of gift giving with their understanding of packaging. It’s as much about the gesture as the thing on the inside. Businesses like Red Box and Tiffany’s rely on this to tell their branding story. So what’s your story? Want to stand out in a sea of sameness? Take a look at your packaging with a critical eye and ask, does it pass the ‘wow’ test.